Bangladesh Bank Training Academy Journal

Abstract

Tourism is considered one of the largest and rapid growing economic sectors in the corporate world. It is one of the fastest and dynamic international industry sectors. Many countries like Malaysia, Cambodia, Vietnam, Kenya, SriLanka, South Africa, and Peru have developed their economy through proper utilization and management of tourism sector. Like many other developing countries, Bangladesh has enormous potential to improve tourism sector and related economy. In Bangladesh, we have not only the longest sandy sea beach Cox'sBazar and the largest single tract of mangrove forest Sundarbans but also many other natural, cultural, religious and historical sites which have huge potentials to be unique selling points for us. Due to lack of effective policies and their implementation, proper marketing strategy and promotion, Bangladesh has not seen a huge tourist's crowd as expected. Tourism sector can set up a sustainable economic trend in Bangladesh if philosophy of proper marketing stratey formation and implementation can be established. Considering the importance of tourism sector, integrated marketing strategy can play a vital role. Through integrated marketing strategy, our tourist spots can be focused in a clear, consistent and persuasive way to the whole world.